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BASE BODY FITNESS story started in Unit E in Cheadle, Staffordshire, back in 2005, as a result of lack of "boutique Gyms" in the community: a Gym where you are shown what to do to achieve your own unique goals; a Gym where you are treated like a family member; a Gym where we go the extra mile; a Gym where we are proud to be friendly.

As we quickly started to grow, we needed to expand, so in 2007 we began looking to add other venues closer to the city. Suitable units were hard to come by, so we initially started to expand to the ones close to our Cheadle facility. We acquired two more 1,200 sq ft units: Unit 5 for Spinning and Unit 12 as a fitness class studio. In September 2007, we were accredited as an Official Spinning Center.

As we grew on the back of our success, it was clear that we should take the business model and go bigger and better. As part of our 2007 expansion project, we opened our new Health Club on the 10th of August 2008 in Park Hall, Longton. ​

We were hit with a huge set back in the form of a recession in 2008, which had a significant impact on the business so, to keep BASE BODY FITNESS alive, we were regrettably forced to close the Gym in Cheadle in July 2009.


With much bigger premises, we could offer our services to a bigger brand new family. At the time, we were registered as an Official Spinning Center and Power Plate Studio.


We invested in all brand new equipment for the main gym area and disposed of the old Cheadle machinery.


The UK recession hampered our success; however, we vowed to stay loyal to our incredible family members and continued to improve and invest.

At the start of 2013, the arrival of the new national chains of "low cost gyms" forced us to reinvent ourselves. To survive in a very fierce saturated market, we expanded again to incorporate an adjacent unit of 8,000 sq ft specifically for our brand new Weights Hall. Having shut for a long weekend, on the 21st of May 2013, we reopened our facilities with all brand new equipment and even bigger premises across 20,000 square feet as a "low cost" Gym while keeping our celebrated family values.

Once again, we invested and upgraded the club in January 2018, adding many brand new machines and equipment.

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On the 30th of July 2009 we won the BEST CUSTOMER SERVICE AWARD at the SIGNAL RADIO STYLE AWARDS.


A BIG thank you to everyone who voted for us and made this great achievement possible.

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We commissioned a local artists to designed a giant wall mural of 10 meters high by 20 meters wide for the Weights Hall based on Arnold Schwarzenegger iconic picture.


The job started on the 3rd of August 2020 and, after 10 fascinating days, the results are simply breathtaking.

The pandemic brough national lockdown restrictions and we were forced to close our doors on the 20th of March 2020 until the 25th of July 2020 when we reopened with an all brand new and much better improved version of ourselves.


We had to close our doors one more time on the 5th of November to the 2nd of December 2020 and again on the 30th of December 2020 until the 12th of April 2021. 

It was a massive hit being forced to shut for 256 days; we only just managed to keep our business afloat thanks to our fantastic family members' incredible support, by keeping their payments going. We were deeply touched by their support and can't thank everybody enough for their loyalty.

During those times, we revamped and upgraded the premises for an even better training experience.


2005 - 2009

2008 - 2019



When we opened back in 2005, we did it with a new fitness approach: 

you are a person, not a number.

This policy remains to be our primary objective.

It is in our core to be extremely friendly and treat our clients as family members. When you join us, we are proud to say we look after you from day to day; above all, you become part of our family. That's why we are not embarrassed to say "we are family".

BASE BODY FITNESS is not part of a big national franchise. We are a privately owned Club, local and independent.


Together with our "wonderful TEAM", we are happy to assist you and guide you with your fitness journey to better health and a better state of mind.

Feel free to pop round for a coffee and see our difference. And don't worry, a salesperson will not greet you to badger you into taking a membership. Our facilities and incredibly friendly TEAM speak for themselves.

So, what are you waiting for? Come and take a look at us.

John & Abel

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